As much as I love employer brand, I admit a lot of it is too pie in the sky for most people to execute. Few organizations actually have the budgets to build a dedicated EB team.
So it falls on the talent acquisition teams to do it. And they often have no background in content or brand. Maybe they don’t have any interest in it.
But that’s the job now. You’re gonna have to learn.
I would start with these 3 things:
1. Writing skills. This is your foundation for all content. You get better by doing it more often. That’s it.
2. Creativity. Scratch that. Curiosity is more accurate. Forget about game plans. Or trying to do what everyone else does. On some level it’s counterproductive.
What is it you want to say? Think of new ways to say it. Cool ways to present it. Stuff everyone else isn’t already doing. Jump in with both feet. Have fun with it.
3. Getting hiring managers involved. As much as job seekers may like hearing from you, they really want to hear from them. It’s critical. It takes your employer brand initiatives from passable to great.
Start there. Then build on it.
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