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To job seekers, every firm sounds the same.
Work clichés exist for a reason. Collaborative environment. Exciting culture. Entrepreneurial spirit. Uncapped earnings. Work hard play hard. Pics of company hour. Rinse and repeat.
My domain, agency recruiting, has a not-that-unique challenge. The good and bad firms say the same sh*t to candidates they’re trying to hire.
Every experienced agency recruiter already worked at an awful company. They’ve heard the pitch and think it’s BS. (Even when it isn’t.)
For 20 years, we thought hiring experienced “A” players who can hit the ground running *at scale* would always be an uphill battle.
Turns out, there’s a trick:
👉Let your team do the talking.
Job seekers don’t think everyone is full of sh*t. They think sanitized, by-the-number corporate sales babble is. The type of stuff executives spew (which their marketing team prepared for them.)
Who do they trust? Peers. People at the same level doing the same job they do.
👉Especially when they hear a LOT of them say it.
Hirewell has 20-30 people who regularly create content. We don’t tell them what to say.
Normie traditionalists are terrified of this for two reasons::
An irrational fear of a rogue employee blowing up their business. (I still haven’t seen it.)
It still requires strategy and direction. Which very few companies know how to do.
A playbook, if you will. Which I shared on Sam Kuehnle’s "Become A Hiring Machine" podcast ep 008: How Employee-Driven Content Can Attract Top Talent ft. me. (Apple. Spotify.)
It doesn’t matter what industry you’re in. If you want to know how to make every other employer brand or recruitment marketing tactic irrelevant, give it a listen.
You can follow me on LinkedIn here and Twitter here. Join the discussion on this LinkedIn post (or give it a 👍) here.
As close as I come to Posting About Posting™️