Spoiler alert: Blogs suck. Content works. Join DIY Content Creators on Slack.
Alistair Neal hosts a quick hitter show called Sales Fails n Prevails. Or maybe it’s Marketing Fails n Prevails? Depending on the week. Doesn’t sound as good though so let’s stick with Sales.
It’s 5-10 mins, tops. The format is simple: a fail, a success, and plug.
My episode summary:
Fail: Getting someone else to write your blogs. Don’t do it. They’re not you. They don’t sound like you. It never works out how you’d like.
Accessory fail: I kinda think blogs are stupid anyway. No one reads anymore. Don’t @ me, SEO peeps.
Success: Content yields unexpected positive outcomes.
We hoped we’d get a little inbound business. We did. But we also got way more referral. And it made hiring WAY easier.
Plug: We’re creating a media site to host all our content. All shows, all forms.
But it’s not ready yet.
Instead 👉 Join DIY Content Creators. It’s my Slack group. Alistair is in it. We’re building it as a community for people to get honest feedback and new creation ideas.
It’s free. No sales. No spam. No engagement podding.
Sign up here.
You can follow me on LinkedIn here or join the discussion on this LinkedIn post here.