“Oh man I want to talk about that.” - Nate Guggia, in an inadvertent promo for this week’s show. (Link to video here - 0:44 watch)
Employer brand is in a weird failure-to-launch situation at most companies.
Corporate brand is the money maker. Personal brand is the (annoying) ‘new’ money maker. But employer brand is in limbo. No one can even agree if recruiting or marketing should be in charge.
The reality is: it doesn’t need to be that complicated. Because these things aren’t all that different. The guts of what makes your company “you” is what you want to reflect.
Your values, your vision, your mission.
It’s the phrasing that’s different. Corporate brand wraps that around your product as value to your customers. Personal brand phrases it as thought leadership value to the community.
Employer brand just needs to frame it as value to potential employees.
You don’t need to recreate the wheel.
I promised a promo:
The Employer Content Show, Episode 14 ”Is Employer Brand Still Relevant?”
Date and time: Wednesday, March 17th at 2:00pm CT.
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