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“Hiring Content” is the worst hiring content.
Specifically: corporate published content that talks about why you’re such a wonderful place.
Or how ‘exciting’ the environment is. Or how much money you’ve raised. Or what ‘best of’ list you bought your way onto.
No one cares.
All the research and planning to create a unified brand message blah blah blah…it’s all blown away by what a single member of your team has to say.
I’m not saying shut down your company social media accounts. But if that’s your big idea to drive interest in hiring? You’ve already lost.
What job seekers actually want to know:
👉Do you leaders know what the hell they’re doing? What are they like to work with?
👉Is the team happy? Do they enjoy the work and the people they do it with?
How do you convey these things?
You don’t. They do.
I don’t sell this stuff. I’m not trying to make a buck here.
Our experiences comes from our own practices internally. We embraced a completely open policy of social usage for years now. The more we encourage, the more it pays off.
In the last year we doubled in size - 50 to 100 on the team.
40% of people who joined? First heard of us from our team driven social presence. Another 40% via referral.
👉Brand Ambassador programs are the best form of recruitment marketing.
They make every other form of employer brand (or whatever the kids call it these days) completely irrelevant.
You can follow me on LinkedIn here and Twitter here. Join the discussion on this LinkedIn post (or give it a 👍) here.