The cool influencers are wrong. You don't have to post on LinkedIn every day.
You can if you want. I tend to. But keep in mind: mediocre content has a price.
Every time you post something lame, people tune you out a little. When it happens over and over, they tune you out for good.
I've quit following a lot of people I used to enjoy because I can tell they mailed it in.
When it comes to content creation, I believe in two things:
1. You should experiment and innovate. Have fun with it. Try new things. Some ideas will flop. That's ok.
2. If you're not trying to bring value to the audience, you're wasting your time.
If you ever have that "I got nothing" feeling, come back tomorrow.
The Internet ain't going anywhere.
You can follow me on LinkedIn here or join the discussion on this LinkedIn post here.
Know anyone who'd be interested in Talent Rants and Sarcasm? Send them the sign up link, please and thank you: https://talentandsarcasm.substack.com/