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Most podcasts are trash. Here’s why. And why Sam Kuehnle’s is one of the exceptions.
Podcasts, like all content, should deliver value to the listener in one of two ways: entertainment or education.
Look up any top 10 podcast list, you’ll notice they veer heavily towards the entertainment side. Cool. People need ear candy for the commute. I’m all for it.
Meanwhile, there’s a push for everyone in the business world to start a podcast and go to "education" route. Every business influencer pushes it. With the playbook being:
Book guests.
Ask boilerplate questions.
Let them tell their aspiration story and/or pitch their product.
Slide into the guest’s DMs anytime you want to sell something because you’re bros now. They were the real audience all along, not the listeners.
The real losers? Anyone tuning. Because most of these conversations tell you what the guest did to achieve XYZ, but not how you can do it, too.
You think you learned something, but really you didn’t. No takeaways, no value.
So why is Sam’s different?
When he approached me about it, his entire philosophy was different than the norm: he expects his guest to teach him something that anyone can put into use.
Actual takeaways. Learning put into action.
To be fair, it’s hard to do (which is why most don’t bother). When Jeff and I do the 10 Minute Rant, we try to entertain with the tone and drop takeaways at the end. Is it always a success? No idea.
On Sam’s podcast, I went into full details on how we use employee-driven content to drive both our sales and internal hiring funnel. (40% of our new hires first heard of us via content, driven by the team.)
I’ll talk more about this soon, but in the meantime give it a listen and hopefully I was successful in giving you something valuable.
Become a Hiring Machine, ep 8: How Employee-Driven Content Can Attract Top Talent
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