(Detailed video here. ~2 min watch)
Marketing makes hiring easier. If people know who you are and like what they see, they'll apply. It’s not rocket science.
Yet marketing departments aren’t typically responsible for any of it.
That falls to employer brand, which either:
Reports to HR and doesn’t have the keys to the marketing engine
Sits on it’s own in no man’s land
Doesn't even exist (most common)
Take a step back. The idea of having a mini-marketing group with less resources in a different silo is silly. And building out a completely separate brand from your core is inefficient double-work.
How do you get your marketing department to also focus on hiring initiatives?
Simple: incent them to. Make it part of the job. Bonus them for it.
Let's be clear: it’s NOT adding a whole new level onto the existing marketing plan. When we started doing our own content initiatives at Hirewell, we did it for new business. But we realized it also made our own hiring easier. Optimizing it further just takes a little more pointed messaging.
Tldr - make recruiters and marketers talk. Pay them to achieve mutual goals. It works.
You can follow me on LinkedIn here. Join the discussion on this LinkedIn post (or give it a 👍) here.