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Once upon a time, Dawn Maragos and I bailed on the tech recruiting world. We started Hirewell’s Marketing Recruiting practice.
Nowadays I spend most of my days making sarcastic comments on LinkedIn.
But Dawn? She assembled the greatest team of marketing recruiters on the planet.
Facts not opinions. I clearly have zero bias.
Things have changed a lot since those early days. You may remember them. The term “digital transformation” was the overused, awful buzz word.
Let’s fast forward. As I asked Dawn: what’s happening right now?
Most In-Demand Positions By Segment
We keep it simple by throwing things in 3 buckets: B2B companies, B2C companies, and agencies.
By skill set:
B2C: Product Management. Lots of digital & ecommerce-focused firms need people who own the product roadmap.
B2B: Demand Gen & Product Marketing. Every company in the SaaS space is loading on these skill sets. And when they have them in place, Marketing Operations in the next booming area.
Agencies: Depends on the agency focus (advertising, creative, etc.) But Paid Media stands out.
By seniority:
B2B & B2C: Companies are going senior on internal hires. People with strategy experience, but also specificity.
Example 1: . Demand Gen experts more so than broad marketing managers. It takes time and experience to build expertise.
Example 2: In Content Marketing, hiring a senior strategist, then leaning more on agencies to supplement the execution.
Which leads us to…
Agencies: more junior and mid level hires, all skill sets, to execute on their clients’ work.
3 Hiring Shifts Since The Pandemic Started
Interview Processes: Everything is happening via Zoom (duh).
But companies hiring well (pun intended) are more decisive. Processes are shorter. Less people involved (RIP 10 person interviews).
And the real decision makers are getting involved early in the process.
Removing Roadblocks: Projects and presentations have fallen off a cliff. Companies still doing them (which is totally fine) make them shorter and easier to execute. Asking for a 10 hour project isn’t realistic, yet a well constructed 1 hour project can deliver the same value.
Local Talent Not Required:
2020: “We're ok with remote but would like someone within 10 miles in case we go back…”
2022: “Lol F that, we’ve killed it the last 2 years, we’ll hire great people anywhere.” (You're the real MVPs of his hiring market btw.)
If you have questions about marketing hiring: hit up Dawn. She’s the most skilled recruiter I’ve ever worked with. There, I said it.
You can follow me on LinkedIn here and Twitter here. Join the discussion on this LinkedIn post (or give it a 👍) here.