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3 things you need to drive referral hiring:
1. Motivation for your team. Easy. Bonuses work.
👉Damn near everyone does this.
2. Tools. For literally everyone.
👉Damn near no one does this.
3. Be a good company.
👉Duh.
So let’s talk tools. Kris Rudeegraap has a lot of cred in this area. He’s the CEO of Sendoso. He didn’t hire an internal recruiter until they hit 150 people.
That’s how damn good they are at referral hiring.
As he points put in this clip: companies obsess over their their sales & marketing tech stacks.
But recruiting tech? It's an afterthought. Even though everyone agrees hiring is…kind of important to grow.
Some of this is recruitment tech, some is simple productivity tools. The key is giving everyone access and making sure they know how to use it.
Their recruitment stack:
👉LinkedIn. (Shocker). Not everyone needs the top end Recruiter package. But anyone you expect to drive in hiring is gonna need some sort of upgrade.
👉Covey. It’s an ATS with a referral element. Lots of ATS systems will work. Regardless of the one you go with: give absolutely everyone access to it.
👉TextExpander. I use and love it. It’s the greatest productivity tool I’ve ever seen. And it’s cheap. You create templates that work in any application and trigger them with a couple keystrokes. And it works across teams, too. Messaging made easy.
👉Loom. Want to personalize things in a not-lame-text-mail-merge way? Make a video.
👉AngelList. Some job boards will be more effective in your niche than others. Your team may have the best grasp of what their peers will want to see. So give them access.
👉Calendly. Schedule faster.. It’s not rocket science.
👉Sendoso. Kris is obviously biased. 😂
But they eat their own dog food. As far as candidate experience goes, the smallest gestures can make a huge impact.
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