Why do recruiters half-ass their job postings?
Loaded question. But deserved. We’re all guilty of this.
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The tldr version of the “job descriptions are not job ads” discussion:
Imagine the coolest marketing ad you’ve ever seen.
Now imagine your standard, compliance driven, copy-of-a-copy skill dump job description.
One persuades you to take action. The other is boring af and you don't read it.
It doesn’t have to be that way. But for some reason, it is.
Why?
Mitch Sullivan (as well as Nate Guggia and I) had some ideas on this.
Ads used to be expensive. If you spent a grand to run a newspaper ad, you made damn sure it was good. Now they’re cheap. Recruiters say F it and copy/paste the JD instead.
It’s all most of us know. Whoever taught you recruiting probably did the same thing.
Social media changed how people view writing. We dig colloquialisms, emojis, even profanity. But something about “professional” writing feels like it demands by-the-book, compliance-driven copy. People are afraid to go against the grain.
Tough to find skill sets require persuasion. Think about that before you copy/paste the JD.
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