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No one ever wanted to work for a company that stands for nothing.
They blend in with the crowd. They’re vanilla. No one has a positive or negative opinion of them.
And there’s nothing worse in trying to attract talent than irrelevance.
Sure, people will still work there. Everyone needs a job.
Maybe they are doing cool stuff. Maybe the team is legit. Maybe they pay really well.
But the point remains: LESS people will even bother to check you out than if you simply say what you stand for.
It’s ok to have an opinion. And not just when it’s convenient from a PR standpoint.
What’s your take on remote work? The wage gap? Data privacy? Promoting from within vs hiring external leadership? Diverse hiring? Drug testing marijuana? Executive compensation? Climate change and carbon neutrality? Vaccination policy? Management styles? The future of your industry?
It’s not being ‘edgy.’ At the risk of using my least favorite overused word, it’s about being ‘authentic.’
Real people talk about this kind of stuff. Real people want to work with other real people.
So you can keep your tone neutral and your takes basic.
Or you can say what you actually think and have people want to work with you.
Full episode from The Employer Content Show (w/Nate Guggia) “How Small Companies Can Win Hiring With Content” here.
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