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Sales gets all the toys. Recruiting doesn’t. Them’s the breaks.
But why is that? Anakin has the answers:
Let’s look across the board.
Headcount? Let’s hire a million BDRs. Recruiting, figure it out with what you got.
Tools? Not a day goes by that I don’t hear of some new wiz-bang software that integrates with Salesforce. But not any ATS anyone uses.
Marketing? Just look at how much companies spend on Demand Gen vs Recruitment Marketing/Employer Brand.
👉Here’s the irony: damn near every SaaS firm is struggling to find BDRs and other sales talent right now. Because they don’t have the recruiting power to pull off their growth plans.
Back to the question at hand. The simple answer: things that drive revenue are easier to justify spend. ROI is super easy to calculate for throwing more money at sales.
And the other side of it: HR and recruiting has a tougher time at justifying ROI.
Part of it is because the math isn’t as clean. So, filling a role takes longer...does that mean loss of revenue? Maybe. Maybe not. How much? Hard to say.
The bigger part: because the people at the top almost never come from HR or recruiting.
Forbes did this piece on where CEO's started their careers, here.
Operations - 25%
Finance - 22%
Engineering - 17%
Sales/marketing - 13%
Accounting - 11%
Law - 7%
HR and recruiting - didn’t even make the damn list.
Recruiting leaders have their work cut out of them.
Full episode of The Employer Content Show, Episode 22 “Why Are Companies So Bad At Selling Themselves?“ with Nate Guggia and Mitch Sullivan, here.
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